I was wondering what the effectiveness of the Channel 4's Big Fish Fight has been so far? It looked pretty positive today when I went to a Morrison's Supermarket to buy some fish to do this image. I wanted to make a set of images that summed up the idea of how the campaign has made an impact on public opinion. Fish - Splash. I think this image is pretty close to what I was aiming for, so I'm pretty happy with the shoot.
Anyway, on arriving at the fish counter, pretty much all of the fish on sale was mackerel or dab!! So, looks like the manager of that shop was watching Hugh's shows, either that or the local populace are too scary to mess with, and a few complaints and opinions secured the ideal, and a break in the status quo.
I did get a strange look from the assistant who served me. Maybe the amounts of dab on display were a test, and I was the first one to buy..I presume there will be follow up research from the Big Fish Fight Team to find out such things.
So, I bought a dab and a mackerel, and after the shoot, my daughter and I ate the fish. A truly sustainable photo shoot.
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